Motorsport and performance automotive, between India and Italy
Prabha Shankar opens doors in both directions: for Italian specialist suppliers and brands entering India, and for Indian engineering firms looking for partners in the Motor Valley.
His access comes from the paddock: Secretary of the Event for all three Formula One Indian Grands Prix, an FIA regional role and more than a decade of championship delivery.
See how Prabha can help
Two directions, one corridor
Italian specialist suppliers and premium or performance brands entering India. Indian engineering, manufacturing and motorsport businesses looking for customers and partners in Italy, especially the Motor Valley.
What Prabha brings is access: years in race administration, championship delivery and the officials’ community, and the people met along the way.
- Grid Walk: Italy → India market assessment ↗Italian specialist suppliers and premium or performance brands considering India.
- Paddock Introductions: India → Motor Valley ↗Indian engineering, manufacturing and motorsport businesses seeking customers or partners in Italy’s automotive clusters, including Emilia-Romagna’s Motor Valley.
- Race Weekend Delegation ↗Italian or Indian teams planning a visit around a trade fair or race weekend, such as EICMA, Autopromotec, the Italian Grand Prix at Monza or the Italian pavilion at Auto EV Bharat.
Built in the paddock, applied to market entry
- Formula One Indian Grand Prix
- Secretary of the Event for all three races at the Buddh International Circuit, 2011–2013: race administration, team coordination, circuit readiness and personnel preparation. The event was named FIA “Best Organised Grand Prix” in 2011 and 2012.
- FIA
- Regional Representative, Asia-Pacific, Volunteers & Officials, since 2022; member of the FIA Volunteers & Officials Commission, 2012–2017.
- MOMA Motorsport Management
- Since 2013 [TO CONFIRM: title — “Founder Director” (LinkedIn) or “Co-Founder and Director of Operations” (Fractionova copy)]: championship delivery, racetrack operations, driver development and premium automotive experiences, including nine seasons of the MRF Challenge across India, Bahrain, Dubai, Qatar and Abu Dhabi, and Tata T1 Prima Truck Racing.
- Officials and marshals
- Co-founder of the Indian Motorsport Marshals Club, which has trained more than 7,000 marshals, including those for the Indian Grands Prix.
- India–Italy
- Indo-Italian Chamber of Commerce and Industry: Chennai Regional Council, South East Region.
- Engineering
- BE, Electrical and Electronics Engineering, Anna University; MS, Computer Science, Stevens Institute of Technology.
- Brands worked with
- [TO CONFIRM: client and brand names cleared for publication]
A sourced view of the Italian landscape
The Italy Desk tracks documented India–Italy automotive deals, the Motor Valley companies worth knowing and a calendar of verified event dates.
Open the Italy DeskHow the research works
Agentic AI tools gather and date the public evidence; Prabha checks it against what he knows from the track and the trade. Every finding keeps its source.
Read the methodStrada is Prabha Shankar’s personal practice: one corridor, India ↔ Italy, and one sector, motorsport and premium and performance automotive. For mobility, new energy or data centres, Prabha works through Fractionova, the company he founded.
Visit Fractionova